From the start of her career, Rihanna has expressed her creativity through fearless fashion statements. Through her evolution as an artist, Rihanna has evolved her style and become a leader in the fashion industry. As a singer, songwriter, performer, and award-winning fashion designer and businesswoman, this daring diva is a true style icon. Read on to discover the journey of Rihanna’s fashion evolution, from pop star to fashion mogul.
1. Decoding the Rise of Rihanna’s Style
It’s no surprise that Rihanna has become an international style icon. With her daring approaches to fashion, she’s made her mark on the industry with her innovative style. Here’s a closer look into her captivating rise to the top and how she’s achieved her status as a fashion powerhouse:
- Experimenting with Different Looks
- Having an Eye for Trends
- Turning it into a Brand
Rihanna’s ability to push the boundaries of style and redefine what’s fashionable is one of the many reasons she stands out from the rest. Her willingness to experiment with different looks often introduces fashion trends that eventually become widely accepted. Her fearlessness to try new looks, colors, and fabrics, while making it her own, allows her to create unique, impactful styles.
It’s clear that Rihanna has an eye for fashion trends. She effortlessly wears different styles such as classic femme fatale, streetwear, and modern couture all while making it her own. She’s not scared to mix and match, with her clothing and her accessories. Her style is also characterized by a high-low mix of her favorite luxury brands and affordable pieces that she loves to make her own.
The birth of Rihanna’s fashion brand, Fenty, is a perfect testament to her expert knowledge of the industry. As the first Black woman to have a major lifestyle brand, Fenty has become an important symbol for inclusivity and creative expression. Beyond being extremely fashionable, the collections also feature comfy and affordable pieces. Together, Rihanna and her innovative Fenty brand have continued to break fashion barriers and influence the industry in meaningful ways.
Rihanna’s rise to fashion fame is undeniable. From head-to-toe looks that get people talking, to the launch of her innovative Fenty brand, she continues to challenge the norm and redefine what it means to be stylish. With her unwavering creative spirit, there’s no telling how her fashion journey will continue to evolve.
2. The Transformation from Singer to Designer
Justin Bieber is no stranger to dramatic transformation. A talented child singer from stratospheric fame, Justin has reinvented himself as a fashion designer, setting up his own label called Drew House. His clothing range is distinctly street style, purposely avoiding mass production and capitulating to homogeneity. Justin has succeeded in maintaining a strong connection to his roots, while still being on trend and providing fans with up to date fashion.
Justin started his foray into fashion with baggy overalls and hoodies to appeal to his fanbase. This struck a chord and gradually increased popularity among the younger demographic. Bieber moved on with styles such as puffer jackets and slouchy joggers, all printed with Drew House’s iconic motif of a smiley face. The brand quickly grew in stature, morphing into a full range of t-shirts, sweaters, caps and accessories. Some pieces have sold out immediately, prompting resupply runs.
Garnering support from celebrity friends and influencers, Justin Bieber’s fashion line has made a significant mark on the industry. Bieber regards himself as a pioneer in the streetwear market, citing his journey as a combination of music and fashion. Through his role as a designer, he advocates for individuality, self-expression, and creativity. Bieber’s fashion lineup is a vibrant entity reflective of youth culture, designed for those who wish to make a statement.
Justin Bieber’s transformation from singer to designer has opened the doors to a new vocation. Bieber is now a successful designer with a growing fanbase that follows his vision. With Drew House being a prime example of street fashion, the label has achieved significant recognition, changing the landscape of celebrity fashion businesses.
3. Expanding the Rihanna Empire: From Music to Fashion
Rihanna has come a long way in her career, beginning as a Barbados-born singer and quickly ascending to one of the world’s most popular pop stars. But she’s no one-trick pony. Rihanna’s current success also comes from her ever-expanding empire, which includes her music, but also ventures into fashion, beauty products, and more.
Fashion Line and Accessories
Rihanna’s fashion line, Fenty, is perhaps the most popular part of her growing empire. The celebrity-designed collection is on trend with her trademark sophisticated, feminine style. She has drawn much praise for her fashion with pieces including the High-Rise Faux Leather Tight, the Crop Tee with Banded Bottom, and her Logo Baseball Hat. She’s even ventured into eyewear with her line of Fenty x Stance shades and Fenty sunglasses.
Beauty and Fragrance Products
Rihanna’s Fenty Beauty line is adored by makeup fans worldwide. From her Pro Filt’r Hydrating Primer, to her long-wear Stunna Liquid Lipstick, there’s a product for every occasion. Fans are also delighted by her collection of fragrances, which includes the playful Rogue by Rihanna, the romantic Reb’l Fleur, the sultry Nude, and her newest scent, Wild Thoughts.
Lingerie and Sleepwear Collection
Rihanna’s lingerie and sleepwear collection is the perfect addition to her fashion empire. Her range of Rihanna Intimates, now available in sizes from XS to 4X, includes bras and briefs as well as lingerie bodysuits, slips, and teddies. And her sleepwear collection includes everything from lounge-style tracksuits to traditional pajama sets.
Furniture Collection
Rihanna also recently unveiled her furniture collection, Savage x Fenty Home, a collaboration with BBBYO. Pieces include velvet headboards and dark iron bed frames, as well as a variety of accent pieces such as ottomans, benches, and even a plush navy shag rug.
Collaborative Projects
Rihanna’s empire continues to grow with her expansive range of collaborations. From her highly successful Savage x Fenty lingerie line, to her CF varsity collaboration with Puma, her design portfolio is ever-expanding. She has also collaborated with Manolo Blahnik on a range of high heels, and has designed items for high street store River Island.
Rihanna has successfully built an impressive empire, one that’s sure to continue growing in the years to come.
4. The Power of Rihanna’s Aesthetic and Social Influence
When it comes to modern-day pop culture, Rihanna is a juggernaut. She has created and pushed the boundaries of fashion, music, and just about everything else for over a decade. Her influence knows no bounds and her devotion to creating art while still making it easy to consume for her audience is unparalleled. Her aesthetic and social influence over the years has been immense, and she has been on the influential forefront when it comes to changing the way we look at modern culture.
Music
- Rihanna used music to take her stardom to the next level and she has broken a few records while doing it. From collaborations with big-name artists like Eminem and Jay-Z, to going platinum several times, Rihanna has become a force to be reckoned with in the music industry.
- The release of her eighth studio album, ANTi over the last year has solidified her legacy and her grasp over the world of hip-hop and RNB music. She has become a leader and a figurehead in the industry, and her influence has been unmistakable.
Fashion
- Rihanna’s approach to fashion has always been unique, experimental and daring. She has been featured on the cover of multiple fashion magazines and has even begun to design her own clothes, collaborating with the likes of Puma and Manolo Blahnik.
- Rihanna has also put her stamp on high-end couture fashion, gracing high-profile red carpets with her distinctive style and setting trends and inspiring thousands of copycats in the process.
Activism & Community
- Rihanna has used her platform to make a difference in the world. She has advocated for justice, human rights, and been a voice for the voiceless in multiple charitable organizations – most famously her own Foundation for Universal Education.
- Rihanna has changed the way we approach charity and philanthropy, bringing it into the mainstream and creating a generation of supporters for many causes. She has used her influence to open her community’s eyes on aspects of the world that need help and to create a shift in modern culture.
Rihanna’s aesthetic and social influence has been undeniable over the last decade. She has turned music, style and philanthropy into powerful tools that have allowed her to become a cultural icon and a voice of the future for many people. As she continues to grow as an artist and push the boundaries of her own creativity, the full extent of her influence is yet to be seen.
Rihanna’s assertive and impressive footsteps into the fashion industry are indicative of her immense potential, and we’re sure that with her incredible wit and skill, we can expect more from the international fashion maven. Truly an inspiration for emerging fashion moguls, Rihanna has just rewritten the style guide with a unique transformation into fashion glory.
