Shay Mitchell knows a thing or two about traveling in style. As the founder of BÉIS, her lifestyle brand that has redefined modern luggage and on-the-go accessories, she has spent years perfecting what it means to blend function with fashion. Now, she’s teaming up with Gap to launch a limited-edition collaboration that takes travel wear and gear to the next level.
Dropping August 1, the Gap × BÉIS collection is more than just another collab. It’s a marriage of Gap’s timeless essentials and BÉIS’s smart design philosophy, resulting in pieces that are as practical as they are polished. Whether you’re packing for a family road trip, a solo city escape, or just trying to survive the airport shuffle, this collection feels like a breath of fresh air in the world of travel fashion.
Travel Essentials, Reinvented
At the heart of the collaboration is versatility. Gap brings its decades-long mastery of comfortable, everyday clothing, while BÉIS infuses clever functionality into every detail.
The apparel lineup includes hoodies with built-in neck pillows, making red-eye flights infinitely more bearable, and pants that convert into shorts, designed for those unpredictable travel days where temperatures shift and plans change. These aren’t just novelty pieces—they’re built with intention, meant to make packing lighter and dressing smarter.
And then there’s the hero of the collection: a denim-textured carry-on roller that expands and organizes with ease. Like all of BÉIS’s cult-favorite luggage, it’s a masterclass in efficiency, balancing chic design with compartments that make overpacking look deliberate. The capsule also features matching backpacks and weekender bags, perfect for coordinating looks without sacrificing practicality.
Family First, Fashion Second
What makes this campaign especially refreshing is Shay Mitchell herself. Instead of staged, overly polished imagery, the campaign leans into real-life travel chaos—suitcases spilling over, kids climbing in and out, laughter and mess included.
Photographed alongside her two children, Shay showcases not just the pieces but the lifestyle they’re built for. Her kids even appear in mini versions of the cozy travel outfits, proving that the collection has family at its core. It’s a nod to how travel has shifted for so many: it’s not just about jetsetting anymore, it’s about making the journey enjoyable for everyone involved.
The Gap × BÉIS Vibe
The campaign’s set design—a playful, oversized suitcase—captures the energy perfectly. It’s whimsical, chaotic, and joyful, mirroring the reality of travel with kids while still keeping that aspirational edge.
Mitchell’s influence is unmistakable. Since founding BÉIS in 2018, she’s cultivated a loyal fanbase by designing products that are both stylish and ridiculously practical. From expandable luggage to cleverly designed totes, her philosophy has always been about solving real travel frustrations. This collaboration with Gap broadens that vision, bringing her ideas into the realm of clothing while staying true to the brand’s approachable, everyday aesthetic.
Accessible Luxury
Unlike many high-profile collaborations that come with sky-high price tags, the Gap × BÉIS collection is refreshingly accessible. Prices range from $8 to $378, covering everything from small travel accessories to major luggage investments.
The wide range makes it easy to dip in at any level—whether you’re snagging a clever hoodie for your next long-haul flight or investing in a matching luggage set that will carry you through years of adventures.
The full collection will be available starting August 1 at 9 a.m. ET on both gap.com and beistravel.com, as well as in select Gap stores.
Why It Matters
Collaborations like this often fall into two camps: either more about branding than actual function, or overly utilitarian with little style appeal. What makes Gap × BÉIS stand out is how it sits perfectly in the middle.
It celebrates style as a part of travel, rather than something separate from it. It also recognizes the growing demand for clothing and accessories that actually make life easier, not just prettier. In a world where travel is equal parts adventure and stress, this collection acknowledges both sides—and delivers a solution with a smile.
A Fresh Take on Travel Fashion
For Shay Mitchell, this collaboration isn’t just another project—it’s personal. She’s lived the jetsetter lifestyle, navigated travel as a mom, and built a brand that’s become synonymous with thoughtful design. Partnering with Gap, a name tied to comfort and classic American style, feels like the natural next step in her mission to simplify the art of being on the move.
The Gap × BÉIS collection proves that travel fashion doesn’t have to choose between being stylish, comfortable, or functional. It can be all three—and maybe even fun.
