When Dior launches a new makeup campaign, it’s never just about the products—it’s about a story of beauty, heritage, and modern glamour. This season, that story is told through Deva Cassel, Dior Makeup ambassador and rising star, who steps into the spotlight with the kind of quiet confidence and striking elegance that Dior embodies.
The 2025 Diorshow campaign introduces two new icons for the beauty world to obsess over: the Diorshow Overvolume mascara and the Diorshow 5 Couleurs palette in Silk Taupe. Together, they create a look that is both timeless and bold, balancing power and refinement in perfect Dior fashion.
Lashes Reimagined: Diorshow Overvolume Mascara
Mascara has always been one of Dior’s crown jewels, and the new Diorshow Overvolume takes that legacy to dazzling new heights. Promising a dramatic 440% boost in lash volume, this mascara delivers the kind of impact usually reserved for red carpets and couture runways. Its formula coats every lash in ultra-black pigment that stays put from morning to night, ensuring eyes remain as captivating as the moment the mascara is applied.
In the campaign’s first image, Deva poses with the sleek black tube of Overvolume mascara held against a classic quilted Dior handbag, her gaze framed by lashes that are impossibly thick, bold, and perfectly fanned out. The look is unapologetically glamorous, yet it feels wearable—an everyday luxury that transforms the ordinary into something extraordinary.
The Palette of Effortless Chic
Alongside those show-stopping lashes, Dior reintroduces another beauty essential with a modern twist: the Diorshow 5 Couleurs palette. In this campaign, Deva showcases Silk Taupe, a suite of soft, luminous neutrals that exude understated sophistication. The palette’s beige tones melt seamlessly onto the skin, creating an eye look that is polished, refined, and versatile enough for both day and evening wear.
In the second campaign shot, Deva presents the palette itself, her makeup look harmonizing with her sleek hairstyle and glowing complexion. The message is clear: Dior beauty is about more than boldness—it’s about balance, the interplay of natural tones and high-glam finishes that make a look feel complete.
A Heritage of Color, Reinvented
At the heart of the campaign is Peter Philips, Creative and Image Director for Dior Makeup, who draws on the house’s heritage to bring fresh energy into the present. This season, the Diorshow collection expands with four new limited-edition palettes, each inspired by the textures and tones of Dior couture:
- Silk Taupe: luminous neutrals with a silky finish for a refined everyday look.
- Coral Couture: vibrant coral hues that bring warmth and vitality.
- Rose Organza: delicate pinks with a romantic softness.
- Brown Cashmere: deep, velvety browns that add drama and depth.
These palettes reflect Dior’s ability to weave couture sensibilities into makeup, creating products that feel as luxurious to use as they look on the skin.
Deva Cassel: The Face of Dior’s New Era
Deva Cassel’s role in the campaign feels almost symbolic. The daughter of Monica Bellucci and Vincent Cassel, she embodies both legacy and modernity—qualities that echo Dior’s own balance of tradition and innovation. Her presence in the campaign feels fresh, relatable, and aspirational all at once, proving that Dior’s message of beauty is not bound by age, trend, or time.
The campaign’s visuals, captured in striking close-ups, highlight not just the products but the spirit of Dior makeup: elegant, powerful, and always attuned to the individuality of the wearer.
Why This Campaign Matters
What makes the 2025 Diorshow campaign so compelling is its clarity of message. It’s not about chasing a trend—it’s about owning timeless beauty with a modern edge. The products themselves are versatile and wearable, yet the artistry behind them elevates them to objects of desire.
The Overvolume mascara doesn’t just promise bigger lashes—it offers confidence in a swipe. The 5 Couleurs palettes aren’t just eyeshadows—they’re tools for self-expression, dressed in Dior’s signature elegance. And with Deva Cassel as the face of the campaign, Dior underscores its place at the intersection of tradition and tomorrow.
The Final Word
In the world of beauty, trends come and go. But Dior continues to define what it means to be both classic and contemporary. With the new Diorshow Overvolume mascara and the 5 Couleurs palettes, the brand reminds us that makeup can be more than a routine—it can be a ritual of transformation, a celebration of heritage, and a statement of modern glamour.
And in this campaign, Deva Cassel isn’t just wearing Dior makeup—she’s wearing Dior’s story, one that continues to unfold with every collection.
