Some stars shine brightest when placed against the unknown—and Jisoo is proving just that. In her fourth season as the face of Self-Portrait, the K-pop powerhouse ventures into a world where technology and style intertwine, creating a campaign that feels both cinematic and surreal. Photographed by Drew Vickers, the Fall/Winter 2025 collection sets Jisoo against a dreamscape of neon-lit, AI-generated cityscapes—an imaginative vision that feels straight out of a futuristic fantasy.
A Digital Dreamscape
This season’s imagery is more than a traditional fashion campaign; it’s an exploration of what happens when artistry and innovation collide. Jisoo wanders through glowing virtual streets, her every move amplified by the luminous urban backdrop. The setting isn’t just futuristic—it’s a reimagining of how fashion can live in digital spaces, proving that style today is no longer bound by the physical world.
Yet even within this high-tech landscape, Jisoo’s presence remains the true focal point. She brings warmth, grace, and magnetism to an environment that might otherwise feel cold and artificial. Creative director Han Chong explains it best: “She has a presence that draws people in. Working with Jisoo feels effortless.”
Fashion That Balances Edge and Elegance
The collection itself mirrors this delicate balance between modernity and timelessness. From a striking black 3D crepe flower mini dress to a crisp, intricately designed white lace number, the pieces highlight Self-Portrait’s signature blend of structure and romance. A bouclé jacket trimmed with fur cuffs adds a textural richness, while croc-effect micro bags lend a bold finishing touch.
Though inspired by the future, these looks are anything but costume. Each piece feels designed for real life—proof that a wardrobe can be daring, fashion-forward, and wearable all at once.
Technology Meets Storytelling
Shot entirely against a green screen, the campaign redefines what it means to tell a fashion story. Instead of relying on location, the team leaned into digital innovation, crafting an urban wonderland through technology. The result is an atmosphere where every frame hums with energy, as though the city itself was alive and pulsing with possibility.
For Jisoo, the experience was something entirely new. She shared her excitement at stepping into this experimental process, describing it as an adventure in both artistry and technology. Her ability to adapt and command attention, even in a virtual world, underscores why she has become one of fashion’s most sought-after collaborators.
A Legacy in Motion
This campaign arrives just as Blackpink embarks on their highly anticipated world tour, layering another milestone onto Jisoo’s already dynamic year. It’s a moment that illustrates her versatility: she can captivate millions on stage one night and embody futuristic elegance in front of the camera the next.
Her continued partnership with Self-Portrait reflects more than just a brand ambassadorship—it represents a growing legacy. Season after season, she has redefined what the label’s aesthetic looks like in motion, infusing it with her own distinctive blend of poise, confidence, and quiet strength.
The Future of Fashion, Today
What makes this campaign so compelling isn’t only the striking visuals or the futuristic setting. It’s the way it bridges past and future, real and digital, fabric and fantasy. Jisoo proves that while technology can create dazzling worlds, it’s human presence—her presence—that breathes life into them.
For Han Chong and the Self-Portrait team, this balance seems to be the point. Fashion is evolving, and the Fall/Winter 2025 collection reminds us that the future of style lies in innovation without losing touch with authenticity.
