Dior has long been synonymous with elegance, but its Backstage collection has redefined what that means for today’s beauty lover: approachable luxury with a modern edge. For its latest campaign, the brand taps into star power, enlisting three of the most influential names in entertainment—Jenna Ortega, Anya Taylor-Joy, and Blackpink’s Jisoo—to showcase its newest lineup of beauty must-haves.
Captured by photographer Drew Vickers in striking close-ups, the campaign is less about theatricality and more about intimacy. Each frame highlights not only the products but also the individuality of the women wearing them. The result is a celebration of personality-driven beauty—where makeup enhances, adapts, and feels uniquely your own.
Jenna Ortega: Effortless Custom Glow
Rising star Jenna Ortega brings her signature edge to the campaign while debuting one of Dior’s most exciting new launches: the Rosy Glow Stick. Unlike a traditional blush, this long-awaited product adapts to your skin’s natural pH level, creating a bespoke flush that’s different on everyone. For Ortega, it’s about embracing imperfection and individuality—the kind of makeup that works with you, not against you.
It’s an intuitive, fuss-free way to add life to the skin. Swipe it on, blend with fingers, and watch it transform into a shade that looks entirely your own. For anyone who craves a product that feels personal, this is it.
Anya Taylor-Joy: Timeless Rosy Flush
Anya Taylor-Joy, with her porcelain skin and ethereal presence, embodies Dior’s Rosy Glow Blush. A cult favorite reinvented, the blush melts seamlessly into the skin, adjusting subtly to your undertone to create that coveted just-pinched effect.
The appeal of this product lies in its adaptability. Instead of masking the complexion, it enhances it, offering a natural vibrancy that feels timeless. In Taylor-Joy’s hands, the Rosy Glow Blush is less about drama and more about quiet confidence—the kind of beauty that whispers instead of shouts.
Jisoo: Glossy, Nourished Radiance
Blackpink’s Jisoo completes the trio with the Dior Addict Lip Glow Butter, a lip treatment that does double duty as both skincare and makeup. Enriched with ceramides and peptides, the formula nourishes while delivering a glossy, buttery sheen.
The product reflects Jisoo’s own balance of softness and strength—a lip balm that feels comforting yet looks polished. For anyone tired of choosing between hydration and glam, the Lip Glow Butter offers the best of both worlds.
Backstage Beauty, Reinvented
The genius of Dior Backstage lies in its ability to bridge artistry and everyday life. These products aren’t about following rigid trends—they’re about creating tools that adapt, enhance, and simplify. Whether it’s a lip balm that makes you feel instantly put together, a blush that brings your complexion to life, or a glow stick that becomes uniquely yours, the Backstage collection proves that beauty doesn’t have to be complicated to be transformative.
By choosing Ortega, Taylor-Joy, and Jisoo, Dior also underscores a broader message: beauty is plural. It thrives in diversity, individuality, and self-expression. Each woman embodies a different kind of glamour, yet all three show how these essentials can fit seamlessly into any routine.
The Takeaway
The Dior Backstage 2025 campaign isn’t just another beauty launch—it’s an invitation to reimagine everyday makeup as something both personal and playful. With its new lineup, Dior continues to merge luxury with accessibility, giving fans the chance to experience elegance in a way that feels modern, fresh, and adaptable.
After all, true beauty isn’t about perfection. It’s about finding products that let you shine in your own way—just as Dior Backstage intended.
