Tory Burch is taking vision to a new dimension this season. The Fall-Winter 2025 eyewear campaign introduces a collection that feels at once sharp, surreal, and rooted in the rhythm of New York City. Shot by photographer Grace Ahlbom, the campaign stars Emily Ratajkowski—effortless, magnetic, and unapologetically bold—set against the shifting skyline of the city she calls home.
The result is part fashion fantasy, part cinematic street scene. It’s eyewear that doesn’t just frame a face—it frames a mood.
Pierced with Precision
At the heart of the collection is a daring detail: the Pierced Sunglasses and Pierced Eyeglasses, designed with metal rings that thread through the temples like jewelry. The effect is sleek but subversive, giving each frame the illusion of being “pierced.”
The design traces back to a brand-defining moment: the Pierced Mule from Tory Burch’s Spring-Summer 2023 collection. That single idea sparked an evolution. Pierced hardware soon appeared across handbags, jewelry, and watches, building a distinct design language that has become one of the brand’s signatures. Now, for Fall-Winter 2025, it takes its most striking form yet in eyewear.
These aren’t accessories. They’re statements. They’re the final punctuation on a look—sharp, graphic, and undeniably modern.
Exclusivity with an Edge
Adding to the collection’s allure are two limited-edition designs available only through select retailers:
- The Eleanor Oversized Square Sunglasses arrive in a Bloomingdale’s-exclusive colorway. A sculptural silhouette meets unexpected hues, transforming a classic oversized frame into something that feels new, expressive, and a little bit daring.
- The Miller Metal Oval Sunglasses, available only at Sunglass Hut and Tory Burch boutiques, reinterpret vintage oval frames with a metallic twist. The look is refined yet playful, echoing the brand’s signature balance of sophistication and edge.
Each design feels like a collector’s piece—distinctive but wearable, destined to become part of the everyday style lexicon.
City as Backdrop, Style as Narrative
The campaign video brings the story to life with cinematic ease. Emily Ratajkowski strolls through New York’s streets with her dog, Colombo, wearing the Pierced Oversized Square Sunglasses. It’s a portrait of modern confidence: part street style, part high fashion, with the city serving as both stage and supporting character.
The styling captures the essence of Tory Burch’s vision—pieces that command attention but fit seamlessly into daily life. It’s not about saving something beautiful for rare occasions; it’s about claiming bold design as part of your every day.
The campaign’s surreal undertones—unexpected angles, shifting skies, and the metallic glint of the pierced frames—add just enough edge to keep things intriguing. Like New York itself, the collection is ever-changing, alive, and full of contrast.
A Modern Vision of Luxury
More than just an eyewear collection, the campaign represents how Tory Burch defines modern luxury: refined, versatile, and always with a twist. The Pierced frames are confident without trying too hard, elevated without losing ease. They suggest that true style isn’t about blending in—it’s about finding that one detail that makes the ordinary unforgettable.
Emily Ratajkowski’s presence reinforces that message. Known for her effortless mix of streetwear and couture, she embodies the collection’s duality: everyday sophistication with a daring edge. Paired with Ahlbom’s crisp, cinematic lens, the campaign blurs the line between fashion editorial and urban daydream.
Eyewear That Makes a Statement
Tory Burch’s Fall-Winter 2025 eyewear isn’t just about protecting your eyes from the sun—it’s about being seen. The Pierced Sunglasses and Pierced Eyeglasses challenge convention, turning functional objects into expressive fashion. The exclusive Eleanor and Miller designs add layers of individuality, reminding us that style is as much about choice as it is about form.
This is eyewear built for city streets, café corners, rooftop sunsets, and wherever else life demands a little drama. Bold yet wearable, surreal yet grounded—this collection proves once again that Tory Burch knows how to push design forward without losing touch with the everyday.
And that’s the true brilliance of it: confidence you can slip on, style that moves with you, and an edge that never feels forced.
For Fall-Winter 2025, Tory Burch frames the world through a new lens—one that’s sharp, modern, and unmistakably its own.
