Under a sky brushed with soft clouds, Bella Hadid drifts in white lace, her figure a vision of serenity and grace. In her hands, she carries a bottle that gleams like a hidden jewel—Orebella’s newest fragrance, Eternal Roots. The campaign imagery feels like a dream in motion, a pause between breaths where beauty, nature, and memory converge.
But beyond the ethereal surface, Eternal Roots carries a story: one that threads together air and earth, light and depth, playfulness and grounding. It’s not just a perfume—it’s an experience, a quiet ritual captured in scent.
A Fragrance with Two Souls
From the very first spritz, Eternal Roots announces itself with joy. Bright, fruity top notes of lychee, raspberry, and pink sugar dance across the senses, like sunlight skipping across water. They bring a sweetness that feels youthful, optimistic, and undeniably uplifting.
Yet, like all stories worth telling, there’s more beneath the surface. As the perfume settles into the skin, it reveals a deeper, more contemplative layer. Earthy vetiver, smoky birch, and papyrus create a grounding presence, one that lingers like the scent of rain on soil. This shift—from airy sweetness to earthy depth—captures the essence of balance, reminding us that we can be both lighthearted and strong, both radiant and rooted.
The duality of the fragrance mirrors the complexity of life itself. It’s a gentle invitation to embrace contrast: joy and calm, sparkle and substance, fleeting moments and lasting truths.
Bella Hadid as Muse
Choosing Bella Hadid as the face of the campaign feels effortless, almost inevitable. There’s a dreamlike quality to the imagery: Bella adrift in lace, reaching upward, holding the glass bottle as though it were a relic unearthed from another realm. She doesn’t simply model the fragrance—she embodies it, capturing the tension between delicacy and strength, vulnerability and resilience.
Her presence in the campaign reinforces the perfume’s narrative. Just as Eternal Roots shifts between airy and earthy, Bella is an image of both softness and resolve, of grace that holds its ground.
The Bottle as Keepsake
The design of the Eternal Roots bottle feels intentional, like a small treasure meant to be cherished. Its jewel-like gleam catches the light, serving as both a perfume and an object of beauty. It’s not hard to imagine someone keeping it displayed long after the last drop has been used—a reminder of reflection, radiance, and stillness carried into everyday life.
A Moment to Pause
Fragrance is often about attraction, about projection. But Eternal Roots asks something different: it asks for pause. To inhale it is to step momentarily outside the rush of the day. The sweetness reminds you to smile, the grounding notes remind you to breathe. Together, they create a space for reflection—an olfactory meditation disguised as a perfume.
It’s rare for a scent to hold such equilibrium, and that balance is what sets Eternal Roots apart. It’s not just about smelling beautiful for others; it’s about connecting inward, carrying with you a piece of sky and a piece of soil.
Availability
Eternal Roots launches August 13 on orebella.com and August 14 at Selfridges, bringing this blend of earth and air to those seeking more than just a fragrance. With each spritz, it offers a reminder: to ground yourself, to lift your spirit, and to honor both in equal measure.
The Poetry of Roots and Sky
In a world that constantly demands speed, Eternal Roots feels like a quiet rebellion. It asks you to slow down, to savor the dualities of life, to honor both your playful sparkle and your deeper grounding.
Bella Hadid’s campaign captures this balance with elegance and stillness, inviting us to see perfume not as an accessory, but as a companion for self-reflection. It’s less about making a statement for the world and more about finding resonance within yourself.
In the end, Eternal Roots is more than a fragrance. It is a reminder of who we are: beings of light and shadow, air and earth, fleeting moments and lasting truths. To wear it is to carry a piece of that balance with you—rooted, radiant, and ever in motion.
